Bio

Currently leading an inclusion and diversity program to enhance the Philips marketing representation by making the communication touch points more diverse and inclusive. In order to have a genuine representation of society in our marketing programs internal and external. Nathalie Lam, has lead marketing, sponsorship and inclusion and diversity communication programs for companies such as Red Bull, Heineken, Philips , KLM, Transavia, Rijksmuseum, SNS bank, entertainment companies, tv industry, Insurance companies and Financial Industry. Currently leading a program to enhance the Philips marketing representation by making the communication touch points more diverse and inclusive. In order to have a genuine representation of society in our marketing programs internal and external. Hosts as a speaker regarding the need of Inclusion and Diversity at events and congresses. Available for panels and round tables. On stage interviews and key-notes. Build workshops and in-house educational events regarding Inclusion and Diversity. Won several Global awards with the campaigns she lead , 2 Lions , Cannes Lions, 2 WOMMY, SAN, WPP, Gold SponsorRing Award for the different Brand Sponsorship Campaigns. Awarded on the 50 de Kleurrijke 50 http://www.dekleurrijke50.nl/ A list of 50 people of color, who have impact in the marketing industry Number #49 on the list of Most impactful marketers in The Netherlands. Currently working on the Global activation of Philips Brand Sponsorship Campaigns for Rijksmuseum, PSV(Dutch soccer team), World Heart Day, Gay Pride, Work Place Pride, Inclusion and Diversity programs and Singularity University. Always trying to strive to identify the correct strategic and creative solution to a Marketing brief in order to influence a consumers purchasing path with the most relevant, engaging and interactive touchpoint during his decision making journey. Making sure that the objectives, kpi's and roi is measured to be able to conclude whether the campaign was succesful (or not) and what learnings should be taken into account for Phase 2 of the campaign in order to monitor strategy and the target audience. Specialties: Integrated campaign strategy and concept development Inclusion and Diversity Public speaking and panelist Round table Host In house employee events Presenter Sport marketing Youth marketing TV and multi media content creation and production Brand Sponsorship strategy and management Inclusion and Diversity communication strategy Key note speaker and panelist