Bio

As a leading Global Market Research Strategist, I have spent the last 23 years immersed in human behaviour, demographic trends, customer insights, shopper behaviour and most recently been at the cutting edge of the changing market research landscape. Launching Insights Exchange was a professional and personal career highlight. Created as a rapid response to how market research needed to be done differently as we entered the global pandemic. Now I am at the helm of this thriving global double sided marketplace connecting business and brands with on demand market research, data and insights specialists. Our purpose is to solve commercial challenges and global issues through the exchange of collective human intelligence, experience and connection. Recent clients include Xero, WW, Walt Disney Co., TCL, Dentsu Aegis, Bravo Media, Woop and Panasonic. For my part, I'm passionate about the consumer technology space and presented at a number of conferences including ad:tech, iMedia Brand Summit, Digital Masterclassing and MMS in NZ and Australia. Proudly Kiwi born and bred, I completed my Masters in Political Communications Studies, with a fire in my belly to drive change.