Bio

Harald Mueller is a serial entrepreneur and Managing Partner at Oplayo. Harald's core activities are around data driven marketing. Tracking (Measuring and optimizing performance) is one of our three core activities. That's where tools and platforms like Google Analytics, Matomo, Google Search Console, Google Tag Manager, GA Server Side tagging, MS Clarity, LeadInfo and many more play an important role. The parts SEO (Search Engine optimization) and (PPC / Paid Search - all channels like Facebook, LinkedIn, Pinterest etc.). are the two other main activities. In the IT / WEB space I, personally, is active since 1985! I acted as COO at beTVeen.com AG, a joint venture with Handelsblatt Media Group. I have been a full time employee as SVP Business Development at NOKIA's Blue Run Ventures. I have been the Head of Marketing at SPI Inc. (San Diego) in Germany. I co-published TV 2.0 in summer 2007 as co-author with Bertram Gugel (https://www.gugelproductions.de/blog/2007/tv-20.html). Harald is a co-founder of ISGweb and was a co-founder and board member of MobileMonday Germany e.V.