Nick Hughes designs with the passion for effective communication. Without strategic planning and thoughtful attention a design is just visual. To create something with emotion and feeling one has to fully understand why people react the way they do. Designing is more than just an aesthetic ability, it is understanding emotional connections and how to tell a compelling story. Specialties: Branding Visual Identity Systems Print Design Retail Design & Packaging Event and Promotional Materials Web Design Creative Direction Illustration Photography
Director of Retail Insights and Brand Experience at WestRock Company
BFA, Graphic Design