Bio

Nick is a Manchester Metropolitan graduate, having worked in senior marketing and strategy roles for 20 years for companies such as Exxon Mobil, Hilton Hotels and PennWell. Nick established The Insights Family in 2017. As the Founder & CEO of The Insights Family, Nick has established the business as the global leader in kids, parents and families market intelligence. Nick has become a go-to-expert, who is a regular speaker at industry events across the US, Europe and Asia. The business who are the only provider of real-time data and insights on kids, parents and families attitudes, behaviour and consumption – surveying more than 5,000 children across five continents every year. With clients including: Amazon, Disney, Formula 1, Kraft, Mattel, T-Mobile and Warner Bros. Nick has one daughter, two dogs. He is a keen tennis player, footballer and a frustrated racing driver. He is a proud Mancunian, United fan and hopes ones day to drive around the world.