Bio

I am a dynamic marketing leader and Certified Scrum Product Owner with 10+ years of progressive experience in demand generation campaigns and 8+ years leading and developing high performing marketing teams. Most recently, I've demonstrated success developing Randstad’s first B2B marketing automation strategy and leading a global brand and messaging roll-out. I have a proven track record of excelling through a period of rapid growth and transformation following two of Randstad’s major acquisitions. Highly adept at navigating the ever-changing trends of the online buyer for both B2B and B2C. Always looked at as a ''jack of all trades'' in our department, I've most recently taken on larger, enterprise wide marketing initiatives such b2b marketing automation. Working alongside our team of developers, engineers, and digital marketing specialists, I have managed the overarching strategy for our automation roadmap. Specialties: Sales CRM (SalesForce, Bullhorn), Internal and External Marketing Communications, Integration, Job Board Management, Online Recruiting, Market Research and Analysis, ROI, Brand Positioning, Digital Marketing, Online Community Development, Field Support and Training, Website Administration, SEO, Web Analytics, Social Media, HTML, Competitive Analysis, and Customer Journey roadmapping.