I am the co-founder and joint CEO of Lead Tech, a UK-based lead generation business that works with some of the largest brands in the Financial Services profession. Lead Tech utilises data and the latest tech and AI together with an in-depth knowledge of the customer, to develop long-lasting partnerships that yield great results and better experiences for everyone. I have run several successful digital marketing businesses and is passionate about performance marketing and lead generation. I am always looking to define better working practices that will help to raise the bar and set new standards for lead generation in the UK and beyond.