Bio

Nina Seredai is a passionate entrepreneur with 20 years of experience in the Middle East and an expert in brand development. She is a Founder & Managing Director at Ninth Space – a leading brand strategy consultancy in the Middle East. Nina's portfolio includes more than 100 strategies in 14 countries for such significant clients as the UAE and Oman Governments, Expo 2020, Emirates Group, AirAsia, Aldar Properties, MAF, Deyaar, Four Seasons Hotels, Ritz-Carlton Hotels, St Regis Hotels, Abu Dhabi University, and many other large organizations. Nina believes in businesses with purpose – companies committed to a greater cause. Being also a speaker and mentor, she shares her knowledge and inspires people to create businesses that positively impact the quality of our life. Her vision is to change the business mindset of entrepreneurs from short-term profit thinking to long-term value creation for all.