Bio

Over forty years of wide ranging international consumer and business marketing, brand and business development experience - at operational, executive, senior management, board, governmental and consultative level - facilitating disruptive brand and marketing change. Currently the change agent at KATALEST - the brand and marketing change “agenty”. Recent - live and past 36 months - projects include include.. • Panama based Pan Latin American Regional Airline - brand architecture, naming, narrative; pan regional marketing and brand development strategy • Singapore/California based significant new transformative technology platform startup – brand and communication strategy, definition and development from concept through to launch – currently in stealth mode • Ireland based international e-commerce customer service software provider – brand positioning, brand architecture, marketing and communication strategy, name generation • Ireland based leading international mobile “top up” platform – complete rebrand and marketing campaign & content development • Enterprise Estonia – Project RESTART Rescue & Recovery Strategy for ESTONIAN Tourism sector • US based prepared baby meals, subscription based direct-to-consummer model – brand and marketing strategy, brand and campaign creation, project management with all external agencies • SEAsian based unicorn founder and software entrepreneur – personal brand development, PR and communications strategy • Ireland based snack foods market leader – USA market breakthrough marketing strategy and consumer insights development •Hungary based renewable biotechnology agribusiness - brand architecture, brand portfolio and naming strategy Direct Experience Overview: Multi-sector, hands-on knowledge of FMCG, Food Services, Luxury, Travel & Tourism, Hospitality, Software, Pharmaceuticals, Digital Health, Financial & Legal Services, Media, Market Research Technology, FinTech, Entertainment, Design and Telecoms industries. B2C, B2B, B2G - public sector, private sector & not-for-profits. Small scale 1-person startups to some of the biggest global multinationals and national governments. Personal branding to Nation branding. Operational territory experience across EU and Central & Eastern Europe, North America, Middle East, Japan, Asia & Australasia, South Africa, the Caribbean & Latin America. Finally - just one sample of “work done” from my spell in tourism - https://www.facebook.com/discoverirelandoz/videos/the-cranberries-tourism-ireland-ad-directors-cut/10160392734910245/ - my personal favorite!