Bio

Experience: A passionate and ambitious Marketing & Business Development Professional with 12 years of diverse experience across the AMET region (Africa, Middle East and Turkey). I gained rich and dynamic experience across multiple industries working across various business functions, categories , brands and regions. Achievements: High performer, creative and strategic thinker with a consumer first mindset. Proven track record in driving strong cross functional collaborations, end to end ownership and building brand equity and transformation. Introduced new commercial innovations and strategic product developments that resulted in gaining profitable and incremental sales results. Launched best practice digital first campaigns beating set KPIs and industry benchmarks. Leadership: I lead by example and by facilitating open communication and bringing out the best in every team member. One of the things I enjoy the most is mentoring and talent development 'helping people grow on a personal and professional level' as its an incredibly rewarding experience.