Bio

<-- ★ Missed my talks at the Ecommerce Expo, LIH? Meet me at the OMR2023 ★ --> E-Commerce business and marketing leader with a 17 years track record of building awesome digital customer experiences at Zalando, Axel Springer, Omio, Brandkraft.de and as an independent consultant (market places, ecommerce, fashion, food, health, travel, real estate). Investor (music, travel, SaaS tooling), Innovator, Online-Marketing enthusiast, geek, driven, automation & AI Fan! Public Speaker (SMX, OMR, I/O, OMKB, Innovation Days, etc.), Lecturer Technical University Cologne and XU University Potsdam. Specialties: Business strategy, International SEO, SEA, ASO, CRM, AI in Business, Marketing Automation, Native Ads, OKRs, Conversational Commerce, E-Commerce Business Development, Product Marketing, Content Strategy, Project management (agile, SPRINT, scrum, Prince2, design thinking, MbO, MbE), Innovation management.