Bio

Multi-sector Marketing leader with 24 years of experience in leading international and domestic brands. Entrepreneur, co-founded 2 consultancy companies in Turkey and Qatar. Guest Lecturer in ITU Executive MBA programs, Start-up and Business Mentor in ITU Arıkent Çekirdek(The Seed) and Innogate Technology Global Expansion Programs. Mindfulness and Habits Instructor in Mindfulness Academy. Multichannel and Omnichannel Retail including E-Commerce (3 years in omnichannel: Boyner and Morhipo pure player, 3 years in multichannel: Media Markt; 1 year in pure player :hepsiburada.com); Telecommunications (9 years: Turkcell+ Turk Telekom) Automotive (6 years: Mercedes-Benz). 7 years experience in Business Leadership in Board of Directors in Retail. 15 years experience in people management with 100+ members and 9+ functions, 20 mio USD+ budget. A new generation marketing leader, addicted to technology, cultural transformation and data. Curious of new technologies, customer behaviour and trendwatching. In depth knowledge of Digital Marketing. Student forever, loves to keep fresh and up-to-date. Led market first and change management projects; change starter. Specialties: Media Relations and PR, Crisis Management, Corporate Strategy, Segment Marketing, Marcom, Customer experience management, Retention and loyalty programs, Digital marketing, Channel management, Media Planning, CRM, Market Research, Internal Communications, Working Culture, ECommerce, Corporate Social Responsibility(CSR). Fortune Magazine, 50 Most Efficient CMO List two consecutive years 2021 and 2022, Pazarlamasyon & Marketing Meetup, Most Successful 20 CMO List, 2020 Business Life Magazine, Most Successful Female CMO's List - 2017 MediaCat Magazine, CMOs of the Year List – 2014