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Olivier LABORDE

Innovation Leader / Head of Marketing, Innovation & Digital

Groupe BPCE

Country or State

France

Bio

Senior Executive with strong experience and proven expertise in innovation, digital transformation, marketing, social media, Web3 and team management. Passionate by tech, I currently learn and experiment Web3, Metaverse, NFTs, Social media & Gaming. ► CDO (Chief Digital Officer) I CMO (Chief Marketing Officer) ► Mentor & advisor of startups ► Scouting & Organized tours at CES, Vivatech, WebSummit ► Author of 2022 Book Social Commerce (Eyrolles Editions) ► Author of the 2017 Digital Book of the Year by Hub Institute, Innovate or disappear (Dunod Editions) ► Speaker in Conferences and Seminars on Web3, Metaverse, NFT, Social commerce, Innovation, Digital Transformation, Tech & Cultural changes ► Lecturer at HEC and NEOMA : Innovation and Digital Transformation ► Expert chronicles in Harvard Business Review France.fr, Forbes.fr, RH&M, ... ► Scientific committee member for ''Management & Data Science magazine'' ► Round table moderator on the themes of Web3, Marketing, Innovation, Digital transformation ► Judge for startup challenges ► Organizes startups meetup Ranked : ►1st in the 2019 Top 10 Most Influential CDOs on Twitter (Les Echos Solutions / MakeMeStats) ►2nd in the 2019 Top 20 Most Influential French CMOs on Twitter by Brandwatch ►Designated among the major players in innovation to follow on Twitter for the Banking / Insurance sector by Axeleo

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Current Position

Innovation Leader / Head of Marketing, Innovation & Digital at Groupe BPCE

Degrees

Executive Mastère Direction Marketing et Stratégie Commerciale, Marketing

Skills