Bio

A passionate B2B marketer, speaker, writer, and podcaster who loves bridging the gap between tech and marketing to build a seamless customer experience, as well as boost sales and marketing alignment. Technology (Martech, sales tech, or AI) is not a strategy, but marketers can't function without tech. In digital marketing, B2B marketers can do so much to accelerate sales conversions. The key is to identify what marketing can do to increase sales velocity and determine what sales needs from marketing to close deals. #winwin By working with me, you’ll get a proven plan and framework that will give you the tools to modernize your marketing and get your sales and marketing teams on the same page. Check out my offerings under the “services” tab on pamdidner.com At the same time, ask yourself these 3 questions: ❓ Do you face challenges supporting your sales team? ❓ Are your expectations being met by your account-based marketing (ABM), sales enablement efforts, and/or demand generation outcomes? ❓ Are you exploring ideas to bring marketing into the middle and bottom of the purchase funnel to integrate sales and marketing? ___ If you answered 'Yes!' to any of these questions, then keep on reading 👇🏽 I’ve made it my mission to help bridge the gap between sales and marketing teams so they can work efficiently and grow together. #BFF As a seasoned B2B marketer, I can help YOU: 📌 Build the sales and marketing collaboration process and showcase marketing’s value-add 📌 Optimize your sales enablement and account-based marketing (ABM) efforts 📌 Expand existing marketing campaigns down to the bottom of the sales funnel to increase win rates 📌 Build processes and workflows to modernize your marketing outreach 📌 Develop and incorporate a comprehensive, integrated digital marketing strategy with sales in mind 📌 Craft a powerful messaging framework and map content between sales processes and customer journeys I also understand technology’s impact on sales and marketing, such as AI, Machine Learning, Big Data, the Cloud, and more, and will give my perspective to help you get ahead. In addition to consulting and speaking, I also offer 10 or 15-hour mentor/consultation packages to help senior marketing managers think strategically and communicate effectively with management. #cando Get in touch TODAY: ☎ 503-610-8009 ✉ hello@pamdidner.com Order my books: * Effective Sales Enablement https://amzn.to/2uf6scr * Global Content Marketing http://bit.ly/globalcontentmktg * The Modern AI Marketer https://amzn.to/2VcjS78