Bio

Content Strategy. A term that has gained momentum over the past 10 years but still confounds, confuses and challenges even the best content marketing professionals. Regardless of your title; Content Strategist, Content Manager, Marketing Manager, Digital Marketing Manager, Demand Generation Manager…the list goes on….your job is to be well-versed in content strategy. Your goal: getting the right content in front of the right person at the right time. This means setting up a solid foundation for your content strategy and subsequently your content editorial calendar. Buyer personas, customer journey, content audit: these are the 3 key pieces critical to your marketing team’s success. I am a content strategist and I believe that the most important element of any marketing initiative is the information you put out in front of your audience. Your content strategy and content plan should: 1) align to business objectives, 2) be what your audience wants and needs from you 3) be prioritized based on actual resources Marketing should be fun. Content marketing should be REALLY fun. Content Strategy done well guarantees fun…and real business results.