Bio

I am a data-driven, action-oriented, and creative marketing professional with over ten years of experience leading digital, lifecycle, growth, and product marketing for startups and enterprises. Throughout my career, I have developed a passion for testing continually, measuring, and improving the user journey and transform a cloud/SaaS B2B or B2C product user into a POWER USER. Specialized Skills: → Developing digital and social media campaigns and programs to drive customer demand, advance new user journey, and accelerate revenue → Building personalized customer lifecycle marketing strategies by marketing automation, drip campaigns, onboarding process, and segmentation. → Driving extreme growth in signups and conversions by building content strategy, product differentiation, and sales enablements. → Influencing product roadmap by bringing the customer's point of view to product development and customer success. → Proven ability to identify new ideas, approaches, and solutions to business problems with both short and long-term impact → Building and training international teams, agencies, and vendors. Expertise: Marketing automation, CRM, email marketing, organic and digital customer acquisition, lead nurture, self-serve onboarding, conversion optimization, developer marketing, SEO, digital marketing, and demand generation.