A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers, and helps them launch and reinvent companies. A brand architect, Parna designs powerful programs to build and boost brands – corporate and individual. She also spotlights entrepreneurs and innovators and elevates them to industry thought leaders. Her expertise include changing industry perception, building market relevance, corporate (re)-positioning and new market entry as well as supporting fund raising activities. Recipient of multiple awards, she has propelled tech companies into innovation leaders in highly competitive markets – artificial intelligence and enterprise software to robots and consulting services. She frequently speaks and writes on a range of topics, including cognitive robotics, innovation for social good, digital transformation, tech trends and automation’s impact on the workforce. A STEM champion, Parna builds and supports programs to inspire women in technology and future innovators. She empowers women entrepreneurs by expanding their digital footprint so they can enhance their personal brand and grow the business.
Founder at Brand and Buzz Marketing
MA, World Literature and Economics.