Bio

True passionate about Marketing in the most comprehensive sense. I conceptualize marketing as the capacity to create and deliver E2E experience that really enhance the value for consumers, being able only then to capture a part of that value. And with that thought in mind, I joined BCG early 2020 to drive the Marketing and Sales Practice within Italy, Greece, Turkey and Israel. I started my professional career in McKinsey Madrid, gaining a deep consulting expertise, focusing on Telecom & Media and Retail sectors, mainly in Marketing and Sales topics. I then had the opportunity to lead the Consumer Business Line at Ono, the largest Spanish Cable Operator, that was acquired by Vodafone in 2014. And I continued expanding my E2E marketing view as Brand and Customer Experience Director at Vodafone Spain, being member of the Executive Committee. Over the more than 20 years of solid experience, I have gained a deep expertise in all key aspects of Marketing strategic management, such as: • Marketing strategy and go-to-market implications • Pricing portfolio optimization in subscription driven sectors • Customer management (CRM) optimization with a micro-segmented approach, leading to personalization • Branding strategy and digital advertising optimization • Sales transformation programs • End-to-End Customer Experience transformation Hold a Master Degree in Industrial Engineering from University Polytechnic of Barcelona and a MBA from MIT Sloan School of Management.