Bio

A celebrated veteran in brand strategy, design and advertising— Paul led the teams behind the creative development of craft beverage brands such as Humm Kombucha, 21st Amendment, Deschutes Brewery, Odell Brewing and Crux Fermentation Project—which he co-founded, served as President and CMO. Paul co-founded Riff along with veterans from Stumptown and LinkedIn, launching product in market in late 2018. In mid 2020, Riff discovered a massive sustainability issue in the coffee industry which led to the development of Riff's Energy+ line of sparkling beverages made from upcycled cascara, a needlessly wasted nutrient-rich byproduct of the coffee harvest. Riff Energy+ launched in late spring 2021, and acquired carbon neutral certification and upcycled certification in early 2022.