Bio

B2B Director of Marketing As a Marketing Executive with 20+ years of high tech experience, I am passionate around driving Marketing Strategy, planning and implementation that contributes to B2B brand building, demand generation and revenue generating business results. I take pride in my ability to translate complex high tech products and concepts into actionable marketing execution integrated through all marketing channels. VALUE OFFERED Rebuilding Marketing functions into effective revenue impacting partners to the business • Right sized Marketing organization and marketing investment to fit company business strategy • Clarity in customer targeting and persona development • Optimum thought leadership execution through Brand, AR, PR, Social • Focus on business impacting demand generation campaigns through web / online / digital, direct, events, product marketing, sales enablement, channel marketing and partner marketing • Results oriented Marketing execution measured and managed through optimum marketing automation and infrastructure utilization • Leadership characterized by an open and approachable style supporting goal setting, creative thinking, attention to details and accelerated decision making that motivates employees and the teams/individuals around me Specialties: Marketing Strategy & Leadership, Marketing Operations, Performance & Financial Tracking, Demand Generation, Field Marketing, Channel Marketing, Product Marketing, Brand Marketing, PR and AR Marketing Global Marketing Planning, Marketing Organizational Design & Benchmarking , Market Intelligence techniques, Delivering Marketing ROI, Business Development (Network Monitoring & Telecom industries). Paul Ginn ginn_paul2004@yahoo.com 214-274-3783