Bio

I'm an entrepreneurial, tech focused commercial exec and investor with over 30 years experience across multiple sectors. I'm drawn to people with a passion to drive change and innovation, especially in sports, iGaming, marketing technology, Telco and media. I work with early stage technology companies with big aspirations, and help them find ways to accelerate their growth. Some career highlights (not including my RAF service which seems like a lifetime ago) includes; Commercial; • Carrying out detailed operational reviews to identify cashflow accelerators/drags to optimise revenue • Creating bespoke digital models based on content and data to offset decreasing engagement • Building partnerships to drive new opportunities by mutually leveraging brand strength and audience reach • Running end to end projects from KPI's to RFP's & delivering deals up to £100m Marketing • Constructing new marketing tech stacks using best of breed technology to drive revenue uplift • Working with internal/external marketing teams to deliver revenue focused partnerships and media deals Innovation & thought leadership • Founder of the AiGaming advisory group dedicated to promoting AI best practice in iGaming • Regular speaker at iGaming events including; ICE Vox, SBC BoS, EIG, Sigma, and iGB Live • Creator of innovative new marketing technology stacks to drive commercial transformation • Concept originator and co-founder of Betfuze, an award winning mobile first sports betting platform I'm a father of two youngsters, massive LFC fan, urban cyclist and land-locked surfer with a bad back from playing too much rugby! I'm always open for a Tea/Coffee/Beer if you want to find out more about how my clients' technology are transforming different sectors. Happy to help on new ideas or projects especially if I can add some value through my experience or my network.