Bio

As YETI's Chief Marketing Officer, Paulie heads the premiere outdoor brand's marketing department. Building an internal agency and maintaining YETI's rapid growth while ensuring the Brand stays true to its values and communities has been his focus. Building on a history of rich storytelling and transformative products, YETI continues to be an industry leader and an iconic Brand. Prior to joining YETI, Paulie served as Uber's Global Executive Creative Director, overseeing the Brands transition from start-up to IPO. For the decade prior, Paulie was in New York as GECD of R/GA, one of the world's top creative agencies. As an Australian, he began his career in Sydney at M&C Saatchi and he holds a degree in Psychology & Sociology from the University of New South Wales.