Bio

I'm the founder and CEO at Group Twenty Seven, a boutique online advertising agency. In my role, I lead the strategic planning for client accounts throughout the duration of the relationship. I also head up client service on the pay-per-click management side to ensure each account gets the attention it deserves. I have more than 20 years of marketing experience that spans disciplines; my professional experience is rooted in traditional marketing communications, and evolved into the digital medium in the early years of Web marketing. My specialization is paid search and the Google Ads advertising network. My passion for online advertising, client service and providing advertising ROI fueled the launch of Group Twenty Seven in 2010. I quickly certified the company as a Google Ads partner as one of many first steps in ensuring the company stays on the leading edge of paid search. In an effort to give back to the professional community, I co-founded the SEMNE group in 2006, a professional organization for online marketers in New England. I am also a regular contributor to Search Engine Journal a leading website for the online marketing industry.