Bio

I am a coach, advisor & lecturer, focussing on the successful design & execution of B2B SaaS revenue & growth strategies. I conceived, wrote & teach The Definitive Guide to Revenue Leadership syllabus at Sales Impact Academy. I am a 4x successful scale up revenue leader, most recently as CRO at Ometria, who Deloitte placed in the Top 10 growth businesses in the UK with revenue acceleration above 3000%. I was on the C-level team, in various leadership roles, for 7 years from Series A to IPO at Viadeo. I have managed teams in Asia, Africa, Europe, Russia, LatAm & across the US. Now the Founder of Pete Crosby Revenue, I provide revenue advice & coaching to more than 50 start-ups & scale-ups throughout the US, Europe & Asia. I am the host of Pete Digs Deep, a monthly SaaS panel show which attracts around 500 live attendees, and I am a founding member of both London & Manchester Pavilions (formerly Revenue Collective).