Bio

Highly creative leader, marketing director, content leader, creative director, brand creator and growth expert consistently and effectively taking B2C products to market. Special interest in purpose led, sustainable brands. Cross-functional team leader who creates happy, efficient and profitable work environments. Vast experience of team mapping, team integration and restructuring. Believer in value-led organisations growing faster and quicker than those without. Business leader and P&L budget management delivering above target revenues & growth. Digital expert with 17 years’ experience in digital marketing, social media and content creation. Energetic, social and creative thought leader who can lead solutions in a modern multi-platform digital environment. Industry contributor & international keynote speaker & trainer – see petedurant.co/speaking Guest lecturer & industry book reviewer. Specialties: transmedia storytelling, digital branding, multi-platform online content, digital advertising, social media, virtual worlds & online communities, user experience and communication, b2b, b2c