Bio

A data-driven marketing manager with 10+ years of experience in campaign management, analytics, and operations. I have worked at large Fortune 500 companies, and smaller challenger brands to optimise marketing operations, improve campaign effectiveness and drive revenue. Currently focused on developing Xceptor’s account-based growth marketing programme, ensuring operational alignment across the business to deliver a hyper-growth GTM strategy targeted to strong fit, in-market accounts. Technology Experience: CRM: Salesforce (segment building, data hygiene, campaign management, MQL-SQL management, pipeline reporting, dashboards) Marketing Automation: Hubspot, Dotmailer, IBM Silverpop/Acoustic, Lyris, Communigator. Account-Based Marketing (ABM) Platforms: Demandbase (technical and strategic) Content Management & Sales Enablement: SharePoint (administrator), Highspot (sales enablement) Data and analytics: Excel Pivot Tables, Google Analytics, Power BI (query editor, dashboard reports), Project management and collaboration: Microsoft Teams, Trello, Slack