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Peter Hamilton ✓

Director of Ad Innovation

Roku Inc.

Country or State

United States


Peter is a seasoned technology executive as well as an active advisor and investor in tech startups with passionate founders. Today he is the Director of Ad Innovation at Roku, where his teams build all consumer facing ad experiences on Roku. As the former CEO of TUNE, he built the company’s path to market, raised $36.4M from Accel Partners and Icon Ventures, led the business to over $80M in ARR, and scaled teams to over 350 people across 9 offices worldwide. He went on to lead TUNE’s two major product lines through two separate acquisitions, one to Branch Metrics in 2018, and the second to Constellation Software in 2020.

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Current Position

Director of Ad Innovation at Roku Inc.


Double Bachelor's Degree, RTF, Music, Audio Engineering