Bio

Helping service providers with Channel, sales, marketing, branding and strategy pain points. - Go-to-Market for Cloud Services (product launch or re-launch) - Assist service providers in white-label partners selection. - Start-up and Pitch Coach - Channel Sales Enablement - Channel Sales Strategy - Demonstrate how the latest technologies can increase business productivity. - Design and Implement Marketing Plans to niche targets, including Guerrilla tactics. - Sales & Marketing Leadership. - Sales Training. - Business Strategy. - Sales Plans and Sales Compensation packages. - Speaker at conferences on sales, marketing, telecom, channel, competitive landscape. Columnist for trade journals and Blogger. [READ the blog at http://blog.tmcnet.com/on-rads-radar/ ] Contributing Editor for Channel Vision magazine. My third book: SELLECOM 2: Selling Cloud Services is available on Kindle. My fourth book - Channel Manager's Playbook - is available: http://channelplaybook.com Are you a service provider looking for help with messaging, marketing and sales? Then give my office a call. We have experience with sales training, direct mail campaigns, leveraging an indirect channel, messaging, bundling and launch. To connect with all the smart folks, entrepreneurs, techies and startups in Tampa Bay, I co-founded BarCamp Tampa Bay, IGNITE Tampa and TechNova, the org that oversees them. Founding Board member of the Technology Channel Association, the only non-profit trade association for channel partners (tcasite.org). Follow me on twitter @radinfo Specialties: IP, network design, converged networks, Voice over IP (VoIP), SIP, SIP Trunking, VPN, ATM, Metro Ethernet, WAN, MAN, MPLS, fiber, NSP, ISP, CLEC, Wi-Fi, WISP, wireless, MSO / cable, guerrilla marketing, FCC and tariffs, ASP, SAAS, unified messaging (UM), Hosted PBX, Unified Communications (UC), blogging, social media, cause marketing, event marketing, barcamp, TCA, sales training,