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Peter Richards

EMEA Commercial Director - Sales & Marketing

Protolabs

Country or State

United Kingdom

Bio

A passionate and experienced global executive, who has been recognised by the Chartered Institute of Marketing, DBA, Marketing Society, British Quality Foundation and B2B Marketing as delivering marketing and sales excellence. Has direct experience of Brand building and defining International Brand management, strategic Sales direction and delivering the full suite of marketing and business development programmes across Asia, EMEA and the Americas within the Global Energy, Manufacturing, Technology and Professional Services industries. Proven experience of integrating acquired businesses brands/operations, utilizing experiential marketing and enhancing employee engagement whilst improving the commercialisation of the marketing function. Spearheaded marketing activity which has a direct alignment with growth strategies interfacing with Business Development and a Key Account focus – driving Executive engagement and ensuring Value Propositions are clearly understood by the sector and the return on investment is clear and can be defined in the real impact marketing can have upon the bottom line. He is committed to supporting the development of marketing as a profession, is a Fellow of the Chartered Institute of Marketing, and actively promotes continued professional development of his teams and the wider community in which he operates.

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Current Position

EMEA Commercial Director - Sales & Marketing at Protolabs

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Fellow

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