Bio

Marketing leader, strategist, communicator and innovator. Highly experienced engaging and converting corporate decision makers and buyers of professional services. Builder of high-performing marketing departments and teams. Laid the groundwork for multiple digital content marketing strategies over course of career. Technology savvy with early experience as a programmer and network engineer. Deep experience with: - Lead generation and account based campaigns engaging C-Suite and senior level decision-makers - Persona and buyer journey development - Segmentation strategies - Inbound & outbound integrated marketing strategy and tactics - Primary and secondary market research yielding customer informed product & service development insights - Inside sales management- in-house and outsourced teams - New service and product launches - Strategic sponsorships - Trade show/conference strategy and planning, client experience events. - International market entry - International trade and economic development Marketing technology experience includes: HTML, WordPress, Sitecore, Shopify Microsoft Dynamics CRM, SalesForce, SalesLogix, Hubspot, Pardot Google Ads, Facebook Ads Click Dimensions, Exact Target, Mail Chimp Google Analytics, MOZ, SEMRush, SpyFu Hootsuite, Facebook, Instagram, LinkedIn, Twitter Adobe Creative Suite Google Suite Microsoft Office Suite Slack, Trello, Microsoft Teams https://clearvoice.com/cv/PhilQuimby