Bio

Over the past 25 years, I have been at the forefront of professional communication services – both client and agency side – building direct and digital marketing businesses that have become market leaders and innovators in their field, In recent years I have channeled my focus into driving customer engagement by linking digital opportunities and channels with the fundamentals of direct marketing - integrating strategy, creativity, digital and social media through a direct filter. I am passionate about measurable media, accountability and results oriented marketing activity. The digital world has provided an enormous opportunity to drive marketing programs in real time, ensuring optimised activities deliver results. Specialties: Business strategy, marketing communications, brand strategy, advertising, customer relationship management, customer engagement, direct marketing strategy, data marketing strategy, loyalty programs, digital communications and innovation, social media, email marketing.