Bio

Pierina is the Founder and CEO of FlickPlay. is a Web3 Social App where you can unlock digital assets & create videos with them using AR — Pokémon GO meets TikTok. No wallet, no crypto needed. Flickplay’s map allows brands to activate digital stores in real-world locations and offer their fans a platform to access and interact with their digital assets as a community, providing a true metaverse experience in the real world— all in one mobile app. She has worked across different creative industries for the past 10 years. From designing large-scale architectural projects for Frank Gehry to leading creative strategy for premium VR experiences for luxury fashion brands. Her career has circled around innovation and pushing the boundaries of technology to bring the physical and digital worlds closer together. Before founding FlickPlay, she launched and led the first 3D-printed product brand to sell nationally at Nordstrom. Pierina frequently speaks at large conferences like WebSummit, NFTNYC, and Consensus, United Nations Women (ONU), Ladies Wine & Design (LWD), with a focus on topics like the creators economy, digital identity, and next generation of brand experiences. She is also a mentor to the USC Marshall MSEI Program.