Bio

Ampere Analysis is a market-leading games and entertainment media data and analytics firm. Our research meshes in-depth financial and KPI analysis of company performance, detailed consumer profiling and polling, and big data sets, to provide clients with a comprehensive and accurate view of global media markets. I head up the company’s games research team, am quoted widely in the international press on the games market and industry, and present regularly at international conferences. My work in games research has involved tracking the development of the games sector and all its different market segments. This included proprietary heavy duty and granular market sizing work aligned to forecasts which act as base data for segment analysis, company strategy analysis, commercial assessments and business planning. This process involves a mixture of company-to-company interfacing to build relationships and compiling of large databases using software tools and techniques, which supports my outlook of the market. I have led numerous consulting projects in the games space, from building strategies for market entry, to commercial assessments to raise funding, to due diligence for investment companies looking to fund new operators, to best practices and benchmarking of specific digital games segments. Specialties: console gaming, virtual reality, augmented reality, multiplayer online games, freemium and browser games, microtransaction & subscription business models, commercial assessments, best practices, due diligence, benchmarking, return on investment analysis, market entry analysis, business planning, market forecasting and modelling.