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Pippa McArdle

SVP – Head of Global Media (CoE) and Consumer Experience

The Estée Lauder Companies Inc.

Country or State

United States

Bio

Award-winning digital marketing executive with 20+ years experience in cosmetics, hospitality, luxury, fashion and lifestyle. Proven track record in building global brands through innovative go-to-market strategies that drive sales and deliver profitability across start-up and fortune 500 companies. • Webby Award - Winner Social Content Series & Campaign in Fashion and Beauty (2019) • China TMALL - Top 5 Global Digital Brand Campaign - 11.11 Global Shopping Festival (2019) • Shorty Award - Winner Best Instagram Partnership (2019) • Shorty Award - Finalist Overall Beauty (2019) • Streamy's - Finalist Brand Engagement (2019) • CLIO Awards – GOLD Winner Branded Entertainment (August 2016) • ALLURE Magazine – Winner Best of Fragrance 2016 (September 2016) • Tribeca Film Festival – X Awards / Two Film Nominations for Branded Content (April 2016) • Tribe Dynamics – Top Fragrances Social Media – Brand New World (February 2016) • Ritz-Carlton “The Future Of Luxury” - innovator at the forefront of New Luxury Culture (2014) • Luxury Briefing Awards - Nominated Best Digital Direction Global Luxury Brand (2013) Luxury Insights quoted in - New York Times (USA), Financial Times (UK), Forbes (India), WSJ (USA), Robb Report (Singapore), Madame Figaro (France), AD (Italy), Vogue Living (Australia), Town & Country (USA) and Departures (USA)

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Current Position

SVP – Head of Global Media (CoE) and Consumer Experience at The Estée Lauder Companies Inc.

Past Talks

Shoptalk 2023

Skills