Bio

Priya Mukhedkar is SVP of Consumer Products @ Paramount where she oversees business development, brand marketing, strategic partnerships and licensing for several segments within the Paramount portfolio of IP. These include Nickelodeon brands like #SpongeBob, #PAWPatrol, #TeenageMutantNinjaTurtles #StarTrek and others like Emily In Paris, Avatar, Yellow Stone etc . Priya builds strategic alliances with major consumer product brands and has been the driving force behind some of the most iconic collaborations within big media, she is a proven strategic business leader, who enjoys building and inspiring teams to maximize business growth. She is at the forefront of where culture and conversation meet. Prior to ViacomCBS, Priya was responsible for growing the Star Wars and Marvel consumer products business across several segments at The Walt Disney Company where she worked across Consumer Products, Disney Parks and Studios. Priya started her brand marketing career at General Mills. https://www.nickpress.com/press-releases/2021/06/24/viacomcbs-consumer-products-announces-leadership-team-promotions Specialties: Perpetual Learner, P&L responsibility, Global Brand Management, Digital/Social Marketing, New Product Launch, Business development, Licensing, Promotions Marketing (Equity and Price), Multicultural Marketing, Merchandising, Cause Marketing, Channel Marketing Strategy, Advertising (TV, Print, Online), Managing agencies, Deal negotiations with Blue Chip companies. Touched almost every consumer products category. #Branding #entertainment #marketing #business #strategy #leadership #innovation #partnerships