Bio

Pyr Marcondes is a journalist, marketer, consultant and book author. He was a reporter for the magazine IstoÉ, the newspaper Jornal da Tarde as well as for Playboy magazine. He worked as Editorial Director for Grupo Meio & Mensagem in the 90’s. He was the Partner and Creative Director at the advertising agency Grottera & Cia. (TBWA) for 10 years. He was also the Country Manager for the internet portal StarMedia in Brazil. He founded and managed Digital Strategy, a marketing and digital communication consulting business. He was the Partner and Marketing Director at FUN Generation, a mobile marketing business. He founded and launched in 2005 in Brazil, the international brand project SUPERBRANDS. He was a deputy consultant for BrandFinance, English brand consulting business in 2004. He was the General Director for the Grupo M&M’s Núcleo ProXXIma or ProXXIma Hub, an integrated platform comprised of a quarterly magazine, a portal on hardware news and an annual event. He also runs as General Manager the M&M Consulting unit of Grupo M&M for 15 years. Pyr Marcondes edited and supervised editorially dozens of market and corporate publications and books (6 books published) over his 40-year professional experience. He contributed and worked as a columnist on the newspaper Valor Econômico, besides being the anchorman for TV shows geared towards the marketing and communication industry. Pyr Marcondes has among the startups and companies he is or was shareholder, investor and/or advisor iSportistics, Fala!, mLabs, Neomode, Torcedores.com, Navve, BettrsAds, Noalvo, Orbit, Chiligum, Rhizon, XPerience, Smartclip, Oliver, TagMood, Zedia, Dax Greener, Benext, Reamp, Rain and NetCos. He is now Senior Partner at Pipeline Capital Group, with operations in LATAM, Europe and US.