Rachel Kennedy
Director
Victor Harbor Horse Tram Authority
Country or State
Australia
Bio
Marketing scientist focused on discovering and disseminating robust knowledge about how marketing works and translating it into action with businesses around the globe. A strong track record of working with major brands and media at senior levels driving evidenced-based decision making. Expertise includes: - Media for brand growth - Marketing decision making - Buyer behaviour research - Advertising that sells - Validations of measurement tools (Neuro, Biometrics, Virtual Reality) - How much to spend on advertising Non-executive Director of South Australia's iconic Victor Harbor Horse Tram. Lived / worked in UK, Middle East, South America and Australia.
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Current Position
Director at Victor Harbor Horse Tram Authority
Degrees
PhD, Marketing