Marketing & Brand specialist with a background in banking and FinTech. Building brands and challenging the norm is my passion. I am motivated by making a real difference to the teams and organisations I work with. I have worked in global teams for some of the world's biggest Financial Services organisations. My specialist areas include: brand, strategic planning, integrated marketing campaigns, partnerships, sponsorships and events. I am passionate about brand purpose and values, and doing the right thing for customers and colleagues. Helping parents and children become more confident with money is my mission and I speak and write on this topic regularly. Follow me on Instagram @parentmoney