Bio

I am an empathy and impact driven leader with 14 years of experience in strategy planning, consumer brand marketing and innovation in the entertainment, culture and media industries. I have led marketing, research, programming, and audience development for The Toronto International Film Festival, The Canadian Film Centre, Meta, Rdio and Samsung; launching dozens of films, a music streaming service, interactive narrative projects and new products to market. I am a published writer; sharing my thoughts on virtual reality, designing the future through play, and the world of film and music. I have sat on numerous juries, and have been a jury member of the Canada Media Fund Innovation jury that provides 30 million dollars in funding to leading-edge interactive digital media content and software applications. I have a Masters of Design in Strategic Foresight and Innovation from OCAD and have consulted for the Canadian Radio and Telecommunications commission; providing intelligence about the digital media business landscape. SKILL AREAS OF FOCUS • Streaming Content Strategy • Metaverse Planning • Qualitative Research • Foresight Research • Consumer Experience • Human Computer Interaction • Responsible Innovation • Marketing Transformation HOW I WORK • Flexible • Assertive • Insightful into others' feelings • Methodical approach • Objective Driven RECENT PUBLIC SPEAKING STUFF: Brand Innovators Metaverse: https://www.brand-innovators.com/events/getting-versed-in-the-metaverse-110421 Forrester Conference 2022 Speaker: https://www.linkedin.com/posts/mcproulx_metaverse-activity-6968339276598013952-JfwC?utm_source=share&utm_medium=member_desktop Marketing Dive: Metaverse and Privacy: https://www.marketingdive.com/news/why-metaverse-could-be-breakthrough-privacy-compliant-digital-marketing/610661/