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Profile

Rachel Stephens

Group Vice President of Marketing, Digital Marketing, Loyalty

Belk

Country or State

United States

Bio

Award-winning, strategic marketing executive with extensive experience helping brands efficiently achieve growth goals. Skilled at designing disruptive solutions and excels at reimagining brand value to meet customer needs and growth objectives. Leverages data to pioneer acquisition and engagement strategies. A relationship-oriented, quick-thinking, creative leader of collaborative and high-performing teams that take pride in doing a lot with a little. Differentiators: •Proficient in driving efficiencies in process to achieve modernization and cost savings. •Experienced member of executive leadership teams. •Adept at evaluating organizational structure and building marketing teams from the ground up. •Blends big company experience with entrepreneurial enthusiasm and a growth mindset. •Partners with team members to develop their skills and continually challenges others to exceed growth goals and objectives. •Builds powerful relationships with cross-functional and external agency partners. •High-achiever with high moral character and integrity; consistently exceeds established goals, frequently earning honors and recognition for performance. •Embraces opportunities to learn new information at a rapid pace. Expertise: Executive Leadership Team Leadership P&L Management Digital Marketing Social Media & Influencer Email Marketing SEO and SEM Digital Media & Traditional Media B2B Marketing Agency Oversight Data, Insights & Analytics CDP & DMP Loyalty Programs

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Current Position

Group Vice President of Marketing, Digital Marketing, Loyalty at Belk

Degrees

Bachelor of Arts - BA, Law and Society

Skills