Bio

Accomplished senior marketer with proven success in both B2B and B2C environments achieving exceptional rather than expected results. Over 20 years of experience leading marketing and sales teams, delivering multi-million-pound growth and profitability. Agile across RPA, Cyber Security, software based technology and market research industries with deep proficiency in content development, subscription web-based services, advertising, and the media sector. Experience in B2B SaaS scale-up and building a profitable outbound sales engine along with inbound infrastructure (content, automation, etc) as well as marketing and communications experience in MEA, Americas, APAC & Europe. Frequent Keynote Speaker at conferences and media commentator. Branding Strategist with focus on Marketing Technology and Demand Generation. Strong leadership, commercial and performance management personality, result-driven, believe in action and change through influence, empowerment, and collaboration. Creative, versatile and comfortable with ambiguity, able to work both independently and in a collaborative team environment. Strengths: International marketing Digital Marketing Marketing Automation & CRM Strategic mindset Product development & integration Brand management & re-branding Post‐acquisition/merger integration Sales & marketing performance Market analysis Public Speaking