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Rafael Bonjorno

VP Consumer Care & Ownership Experience

Electrolux

Country or State

Brazil

Bio

• Broad experience in Business Development, Marketing Management, Growth Strategies and Customer Experience at Consumer Goods global companies, driving CX focus, high market share with profitable growth, building brand desirability and loyalty. • Result-oriented professional with the ability to lead cross-functional teams, strong strategic thinking, business judgement, great communication, negotiation skills and creativity. • Self-motivated person with the attitude to drive necessary changes to create value for the organization, always thinking how to practice inspiring leadership to the team. • Specialties: Innovation & Growth Strategies, Customer Experience (CX), Digital Transformation, Business Planning, Consumer Journey Mapping, Client Success & VoC Mngt, Services Innovation, Business & Marketing Intelligence, Product Marketing, Market Research & Consumer Insights, UX, Branding, Trade Marketing, CRM & Loyalty, General Management and Sales. • Co-author of the book “Experiência do Cliente - na teoria e muita prática” - 2020, Rokkets Publisher • Sponsor of D&I Generations Committee

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Current Position

VP Consumer Care & Ownership Experience at Electrolux

Degrees

MBA, Marketing

Skills