Bio

15+ years in UX. Currently leading the UX team for Coupang Emerging Businesses and Design Foundations. We are a team of product designers, design systems designers, researchers, content strategists, and brand designers. We build products and tools that empower core Coupang (''the Amazon of South Korea''), Coupang Eats (one of the fastest growing food delivery services in Seoul), and more. Proven track record in building ''zero to one'' products, driving ecosystem level product strategy, and optimizing international and market-driven mobile and device-related experiences. Previously I led Design, Research, Product Writing, and Category teams at Thumbtack. My work drove strategies for Facebook's Trending News, Search Autocomplete, Results Pages, and Facebook Lite Emerging Markets. Ph.D. in Communication from Rutgers University. Concentration in health and mediated communication. My dissertation, Beyond Exposure: Patient Engagement with Health Information in an Information Ecology Framework, focuses on triggers to action and uncertainty reduction strategies. I've conducted work in partnership with Cornell Tech, the Department of Homeland Security Center of Excellence, and the Partnership for Drug-Free New Jersey. My work has been published in outlets such as the Information, Communication & Society journal, the ACM Conference on Computer-Supported Cooperative Work and Social Computing (CSCW), and the International AAAI Conference on Web and Social Media (ICWSM).