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Raphael J. Kappeler

Founder & CEO

Reworth

Country or State

Mexico

Bio

I am a Swiss entrepreneur building companies in Latam for the past 8 years. Before that, I have 15 years of finance and sales experience in Europe and Asia. 8+ years ago I moved to Mexico City where I developed and launched three companies. Now working on REWORTH! We enable financial institutions and merchants to understand, predict and influence consumer behavior using cashback. Financial institutions share transactional data to personalize and deliver merchant funded offers to increase engagement and revenues. Having previously built up a successful sales team in Leonteq, a Zurich-based Fintech company, I also excelled in positions of investment banking and wealth management in Credit Suisse while developing a strong skill set needed for the entrepreneurial world. Once in Mexico, I received funding from INADEM to build one of the first equity crowdfunding platforms together with iAngels, an established Israeli platform. Subsequently, I took advantage of the digital marketing possibilities to build Appuntos, the first B2C loyalty app for SME’s, adding employee rewards and brand loyalty to the mix. I am always looking to help like-minded people explore the infinite business possibilities within Mexico and Latin America, so that I can build bridges between Switzerland, Europe and Asia. As a result, I founded the Swiss Community Mexico to create a platform for young and dynamic people to network, connect and help each other out. Additionally, I mentor other startups in fintech and marketing alone and together with Seedstars, an accelerator specialized in emerging markets. How can I help you? Together we can grow and reach the sky!

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Current Position

Founder & CEO at Reworth

Degrees

Bachelor of Applied Science (BASc), Banking and Finance

Skills