Bio

Raymond Siva: Digital Investments, Brand Marketing, Strategic Communications Reputation and Influence are inextricably linked. The former allows a license to operate while the latter dictates future action. Your reputation today is really a perception of your past actions. Building and protecting a good reputation will influence how stakeholders act with you in the future. I approach Brand Engagement with knowledge of the nuances across ASEAN and experience in integration of the various communications disciplines. With a track record of over 25 years as a founder, in-house communicator and leader of multinational agencies, I have built teams, reputations and expanded influence successfully for my clients and organisations. Edelman Indonesia’s FinComms practice was rebuilt under my oversight, winning the GMF and BRI Syariah IPOs within 12 months. The Brand Practice was re-built and integrated Creative, Content and Analytics. I am proud of the work with Unilever, Nissan, Samsung, Spotify, Mattel and HP. At Edelman Malaysia, I launched the FinComms practice, winning the FGV IPO and Tune Insurance IPO. My Public Affairs and Government Relations team counted Unilever, Shell, HP and Samsung among the bluechip accounts. the brand team was award winning. My personal ethos can be summed up as: H20 – Humble & Hungry, Zero Exceptions The approach I take with my team is WTF! - Where's the Fun, Fame, Fortune! Snapshot of my experience: CEO of Edelman Indonesia MD of Edelman Malaysia GM of GCI / GREY PR Head of Group Corporate Communications OSK Investment Bank