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Renée K. Samms

VP, Client Strategy

Tagger

Country or State

United States

Bio

Experienced media executive specializing in 360 cross-platform campaign/executive strategy, influencer marketing, business development and brand storytelling. Focused on new business development and scaling businesses/marketing strategies for disruptive brands via staying on top of emerging trends and consumer behavior insights. Passionate about leveraging actionable data to develop innovative solutions by tapping into emerging technologies and key cultural moments. 17 year track records of creating one-of-a-kind brand experiences that engage consumers on a deeper level by developing loyal engaged communities, sparking authentic connection, driving exponential EMV, lasting brand loyalty and delivering meaningful ROI for clients. Constantly motivated to go above and beyond for clients, creators and strategic team members to deliver best in class results. Inspired by applying meaningful data and actionable insights to help brands push creative boundaries while simultaneously challenging the industry to rethink outdated traditional approaches to solving complex problems in an always on, every changing media environment. Content + Context = King

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Current Position

VP, Client Strategy at Tagger

Degrees

B.S, Business Administration, Marketing & Advertising Concentration

Past Talks

Ad World 2023

Skills