Bio

Backstory: For as long as I can remember, I've been interested in how people behave and how technology works. In those days the two were rarely aligned. I didn't have the words for it at the time but in hindsight it is no surprise I ended up spending 20+ years combining marketing and technology to create or scale world class companies. What have I done: I built global video ad networks that understood user behaviour, launched the first paid for cinematic movie online, exited Digital Oxygen to Silverpop (now IBM), helped to build demand generation strategies (B2B) and engagement marketing strategies for companies across the globe. Today I am helping to build a better way to do B2B Marketing that increases both average contract values and the speed of closing contracts. How can I help? Today the focus is back on B2B or business marketing. The buying experience is broken - submerged under an avalanche of generic content and combined with an homogeneous mix of channels, it is not wonder buyers are increasingly delaying sharing contact information and researching elsewhere first. At Radiate B2B, I am seeking to transform this using scaled account based marketing. We identify companies showing buying behaviour earlier so you can build strong relationships, proactively reach your ideal customers to build awareness and accelerate them through your pipeline. We now have the case studies to prove it. Drop me a note if you want to see them. Something different... I spend a lot of time talking about tech, business and of course marketing. So I speak every now and again on the BBC about what's important as well as marketing events across the globe. Drop me a note if you want me to speak at your event. Get in touch! Email: riaz@radiateb2b.com Website: radiateb2b.com Skills: marketing, product, operations, scaling, growth, account based marketing, demand generation, product launch, marketing automation, agile, field marketing, SaaS, cloud, brand, big data, international expansion, business strategy, technology, leadership, team management, change management.