Bio

I am one of a rare breed in UK commerce. A senior Marketing professional that is also a digital native. I have experience as board member leading large teams as well as trouble shooting and helping businesses to solve complex commercial issues. During my career I have a proven track record in leading teams to deliver strategies and projects that produce real business benefits. I have significant experience all forms of digital and traditional Marketing and in-depth experience in e-Commerce. I have been asked to contribute to leading industry titles inc eConsultancy. I am also seen as an industry expert, endorsed by my speaking engagements at Drapers, SES, A4U Conference, e-Tail and Marketing Week events on Search and Social Media. In addition to traditional advertising and communications elements of Marketing, I also have experience in multi-channel marketing, merchandising, PoS presence and events Management. My career has also given me exposure to product and brand management strategy, managing a full product lifecycle of financial services products. My innovative approach has meant my work has been recognised for industry awards and recognition. I have also been lucky enough to lead several initiatives in support of significant stages of business change in organisations. Business restructure (insourcing) at Dixons, Start-up at Best Buy and Transformation at Argos. My latest and perhaps most exciting challenge is to drive international growth for boohoo through its various Marketing channels Specialties: e-Commerce Online Merchandising Trading Online/Digital Marketing Marketing Strategy Social Media Online acquisition Marketing inc. Affiliates, PPC, Behavioural Targeting, Price Comparisons, eMail etc Viral SEO Sponsorship ATL advertising Traditional Marketing Multi-channel UGC Brand Strategy, planning and building Transformation Merchandising Online Trading