Richard Collins
Head of Media, Europe
AB InBev
Country or State
United Kingdom
Bio
I lead the development and delivery of successful media campaigns for the best beer brands in the world. Through management of our agency relationship and close collaboration with the brand teams, I have led a number of successful brand campaigns and partnerships during my career at ABInBev, including Budweiser World Cup, Corona equity and Stella Artois Christmas campaigns as well as the launches of Bud Light and Michelob Ultra. Prior to ABI, I worked in different sectors delivering a mix of direct response, equity and engagement-led campaigns. I also have significant experience in consumer insight, budget and team management.
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Current Position
Head of Media, Europe at AB InBev
Degrees
Marketing Diploma (British Airways sponsored)