Bio

An experienced, ambitious, and driven marketing lead in the travel industry with a 15-year record of achievement in brand management, execution of omnichannel marketing campaigns, establishing/maintaining strong relationships within travel and media. Intuitive business and thought leader with extensive expertise in digital marketing and development, market penetration, destination promotions and organising publicity campaigns to drive revenue. Profile overview: HTTPS://WWW.YOUTUBE.COM/WATCH?V=RR3DF50B0FK Heads the marketing function in the UK and Europe responsible for omnichannel marketing, campaign promotions, revenue generation, branding, and increasing the airline’s brand profile. Manages the annual budgets, digital campaign, transformation and execution. Leads the digital campaign strategy to drive consumer demand through the direct channel and is responsible for direct revenue for the region. Initiates marketing activities with travel trade partners to drive growth conversion and market share. Manages the public relations, communications and social strategy with agencies involved to proactively drive positive publicity for the airline in the region. Looks after brand partnerships, business development and investment with various tourism boards, representation companies and hotel partners for joint promotional activities. Skills: Omni-channel marketing campaigns, digital marketing, revenue generation, marketing monetisation, lead acquisition and retention, programmatic advertising, strategy and campaign planning, budget development, business and partnership development, public relations and communications, agency management, media buying and negotiation, brand building, product launching, account management, destination marketing, tourism promotions, event activation and public speaking.